It is a with ease ... fact that search ... cherish ... textual content above ... However, in our ... many ... websites are at a loss next required to generate
It is a capably conventional fact that search engines
simply adore (relevant) textual content above anything
else. However, in our experience many corporate web
sites are at a loss similar to required to generate search
engine optimized content, be it for cloaking, be it
for more up to standard techniques of optimization.
Yet, quite a few of these companies engross a
plethora of textually rich material which would
literally be gobbled going on like glee by the search engine
spiders. These are typically files in Adobe Acrobat's
PDF format featuring manuals, features lists,
technical specifications, White Papers, and the like.
Unfortunately, PDF files are not, as a rule, spidered
and indexed by any of the major search engines. (The
notable exception being - as of fairly recently -
Google.) Of course, the PDF format is widely favored
because it allows for simple cross system transfer of
formatted documents. all the recipient has to get to read
them is to download Adobe's pardon Acrobat Reader program
which plugs itself into the major browsers upon
installation.
Don't let this material lie in the region of unused search
engine wise! Convert it to text format at all costs,
set it going on as all right web pages in the same way as full navigation
elements, annoyed join to these pages from your index
page (invisibly, if you must) and assent it to every the
search engines. It may actually acquit yourself wonders for your
rankings and the upset loss of formatting and layout
offered by the PDF format is more than made going on for by
enhanced visibility and positioning in the search
engine's indexes!
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